Lily Rain, "ready to wear", is a lifestyle brand located in the United States, their brand narrative started in Houston, TX. They focus on adding unexpected lifestyle items and products to their collection to create a unique brand.
Brand Strategy, Website Realignment, Web Design
DESIGN APPROACH & PROCESS
Lily Rain brings unique, unexpected and exciting pieces to their collection. Their target audience is not specific, but is generally from ages 14 and over. Currently, the website lacks clear navigation and flow, connection with the users through visual style and functionality. The main three goals that I focused on were: to help the user understand the brand through their products and focus on their brand's narrative, create a more visually impactful layout design to connect with the users catered to the target audience and provide the user with clear information about each product and highlight specific qualities.