Phaidon is a global publishing company that includes a wide range of book collections such as art, architecture, photography, travel and more. 

Phaidon 

Brand Strategy, Website Realignment, Web Design, UX/UI

DESIGN APPROACH & PROCESS

Phaidon is an elevated and unique brand that brings a variety of books as a collection by talented authors. The current website has all the content needed, but lacks visual interest and easy navigation. Through a side sticky navigation and multiple links, the user will be able to browse through the site smoothly. For new users, color, typography  & imagery will help add visual interest to inform the user about the products. 

DELIVERABLES

Empathy Map 

Style Tiles 

Visuals Comps 

SKILLS/PROGRAMS

Adobe Photoshop 

Adobe InDesign 

Adobe Illustrator 

Webflow 

DURATION 

1 week

DATE

Spring 2018 

ROLES

Designer

site map 

sketches

home page visual design 

mobile home page design 

product page visual design 

mobile product page design 

business page visual design 

mobile business page design